Microsoft Ads. Cheaper clicks, less competition.
Bing, Outlook, LinkedIn audience network. Lower volume, but higher quality and lower cost per click.
About the platform
Hidden potential beyond Google
Microsoft Ads is an underrated channel. Bing has a smaller share, but its users are often older, higher-income, and have stronger purchasing power. CPC is 30–50% lower than Google. And thanks to campaign import from Google Ads, setup is fast. For e-commerce and B2B, it's a perfect complement.
Who Microsoft Ads works for
When Microsoft Ads makes sense
When it makes sense
- You're already running Google Ads and want to expand reach
- You're targeting an older demographic with higher purchasing power
- You want lower CPC than Google
- You sell B2B or premium products
When it doesn't
- You don't have Google Ads running yet
- You're targeting a young audience
- You need high conversion volume
- Your budget is under 15k/month
