Is Sklik cheaper than Google Ads?

Sometimes it can be cheaper, but a lower cost per click is not enough on its own. Traffic and conversion quality matter more.

Does Sklik make sense for e-commerce?

It can, depending on the assortment and target audience. Product performance and margin need to be evaluated in a similar way to Google Ads.

When should we launch it?

Once you have a clear test goal, measurement, and a budget that will not be split across too many channels.

BlogChannels and Strategy3 min read

When to add Sklik to Google Ads, and when to fix the basics first

Sklik can complement Google Ads, especially in Czech search and the Seznam content network. It makes sense once its role and measurement are clear.

Quick Answer

Sklik makes sense to add when you already have the basics in Google Ads relatively under control, there is relevant demand on Seznam, and you can evaluate results separately. It should not be the first reaction to poor Google performance. If your offer, website, or measurement is not working, adding another platform will only spread the problem further.

Sklik as a Complement, Not a Strategy Replacement

In the Czech market, Sklik can bring additional reach in search and across Seznam's content network. In some industries, Seznam's audience has very good value, especially for local services, older target groups, real estate, finance, or more traditional segments. That does not mean it makes sense to automatically copy your Google Ads structure.

Sklik has a different environment, different volumes, and often a different audience mix. You need to evaluate it according to its role, not expect identical numbers to Google.

When Not to Add It

If you do not know which queries work in Google Ads, you do not have the right conversions, and you do not distinguish lead quality, Sklik will not save the situation. You will have the same questions on another platform. First fix measurement, structure, landing pages, and lead handling.

It also makes no sense to add Sklik if your budget is already too fragmented. Another channel means more management, more creative, and more data interpretation.

How to Launch It Sensibly

The best approach is to start with a narrow test: the most valuable services, locations, or queries. It does not have to be a full copy of the Google Ads account. Choose what has commercial potential and where it makes sense to validate incremental demand.

After launch, track not only cost per conversion but also inquiry quality. If Sklik brings fewer leads but better business opportunities, it may be more valuable than the first report suggests.

Practical Checklist

First verify that the Google Ads foundation works, or that you know why it does not.
Choose a narrow set of services or queries for the test.
Do not copy the entire Google structure without thinking.
Measure Sklik separately and track lead quality.
After the test, decide based on incremental value, not on gut feeling.

FAQ